If you’re obsessed with the pop star Ariana Grande, then you probably already got a copy of the album Yours Truly’, which she just released for fans. If you didn’t, what are you doing still reading this article? An album is nothing short of a business card and a chance to reinforce the fan bases of some popular musicians. But, the importance of an album cannot be over-stressed. In this article, we explain why album campaigns like ‘Yours Truly’ are not just for musicians anymore and how you can leverage such campaigns to rise above others in your company.